Working with Western Carolina Catamounts football team, I contributed to the program’s social media presence by supporting content creation, visual storytelling, and digital engagement strategies.
Social Media Marketing - Football
designed graphics that aligned with the team’s established brand while helping keep content fresh and engaging for fans. This included game day visuals, score updates, recruiting-style edits, and hype graphics that captured the energy and intensity of the program. I focused on maintaining consistency across posts while also finding ways to push creative boundaries and make content stand out in a competitive social space.
In addition to design, I assisted in capturing photography at practices, games, and team events. This involved shooting both action-focused content and behind-the-scenes moments that showcased the personality and culture of the team. The goal was to create a balance between high-impact athletic visuals and authentic, relatable content that resonated with the audience.
Through this experience, I strengthened my ability to collaborate within a larger media team, adapt to a fast-paced athletic environment, and execute creative work that supports a high-profile collegiate program.
