Social Media Marketing - Catamount Club

I designed eye-catching graphics for announcements, donor spotlights, event promotions, and campaign updates, ensuring each post reflected the Catamount Club’s brand identity while remaining engaging and shareable. These visuals helped communicate the impact of donor contributions and highlighted opportunities for supporters to connect with the university’s athletic programs.

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In addition, I captured photography at events, fundraisers, and campus activities, emphasizing authentic moments that showcased the community and culture of WCU athletics. I also pulled from professional marketing and archival images to supplement content, creating a cohesive feed that balanced high-quality visuals with timely messaging.

By combining original content with curated materials, I was able to increase follower engagement, drive awareness of fundraising initiatives, and build a stronger connection between donors, alumni, and the broader Catamount community. This work strengthened my skills in storytelling, design, and strategic social media management in a professional nonprofit and athletics context.